A history of Innovation


The BrandPreneur Challenge

"Have car, need driver" - a 3 month program for aspiring entrepreneurs who want to test their mettle building the brand of a cool new app.

Cohort# 1 Feb. 4th. - April  26th. 2019 in Santa Monica, California.

We've all heard that 9 out of 10 startups fail. Why is that? Really it shouldn't be all that surprising when you consider the odds of combining an unproven concept with typically an inexperienced entrepreneur working on a shoe-string budget. While it is not easy to have the right idea it's the implementation thereof that's the real challenge.

But what would happen if one started out with an idea that already has a beta product and comes with a generous budget and mentoring? That's the idea behind the BrandPreneurs program.
Where did the idea for BrandPreneurs come from?
While many entrepreneurs are hard pressed to come-up with sensible business ideas, Ralf has the opposite problem. That's what led him to start more than 12 companies since 1982.

In the 1990's Ralf started to learn how to program databases with FileMaker Pro which has become an indispensable tool that he uses to convert concept into reality. Over the years many projects were created that never became startups but were all app based. It is these apps that provide the basis of the BrandPreneur challenges.
MVP Apps for Cohort# 1

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What does it cost to take part in the challenge?
Each BrandPreneur will make a $25,000 investment (for 12,500 shares) and thus become a part owner of the company. During the 3 month cohort time every BrandPreneur will have a $25,000 budget to run the brand which includes enhancing and modifying the product as necessary and above all marketing it as effectively as possible.

What does the ideal BrandPreneur look like?
Unlike typical startups the BrandPreneur Challenge already has a vision and app which embodies the vision. The goal is for the BrandPreneur to develop the market for the app taking advantage of the power of the iOS AppStore. Therefore we are looking for individuals who relish doing marketing and promotions and want to feel what it is like running a brand like a startup.

Mentorship Included
All BrandPreneurs will receive mentorship directly from Ralf during weekly meetings at CrossCampus in Santa Monica.

We will be building a complete business plan with milestones for every project. Unlike most such plans, ours really will be your
guiding blueprint.

What's included?
All BrandPreneurs will be working out of Cross Campus - a co-working space in Santa Monica, California for the duration of the program.

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You're on NextPitch.tv
We want to share the BrandPreneur experience with the world through a NextPitch.tv video podcast. The show will focus on the respective challenges facing each project and how the BrandPreneur decides to address them. Thus all of the mentoring meetings will be video recorded and profile videos will also be made.

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Orientation Meeting (Free)
Sign-up to attend our orientation meeting at Cross Campus in Santa Monica.

Sun. Jan. 12th. 12:00 pm.-1:30 pm

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Attend Pitching Event (Free)
We will be pitching the program at the SMNT (Santa Monica New Tech) pitching event at WeWork in Santa Monica.

Tue. Jan. 15th. 6:30 pm - 8:00 pm

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